PRETTY LIZA FRUIT S.A. (TRADEPALM S.A.) is Palmar´s exporting and trading branch that started its activities in 2002. The company is dedicated to trading and packing bananas in growing areas of Los Rios and Guayas.

The head office of the company is located in Guayaquil. The company owns several warehouses and carton distribution resorts in Quevedo, Puebloviejo, Mana, Triumfo and also storage facilities in Puerto Nuevo of Guayaquil.